Virgin StartUp’s
Full Service Agency
Goldfish has partnered with Virgin Management to be Virgin StartUp’s full service marketing team for the last two years.
Services used
Strategy
- Marketing Strategy
- Digital Strategy
Digital
- Funnel Analytics
- Web Development
Marketing
- Brand Strategy
- Social Media Management and Production
- Video production
- Photography
- Copywriting
Challenge
Virgin StartUp are the Virgin Group’s not-for-profit which enables founders to start up and thrive. They provide founders and future founders with access to funding, support, mentoring and advice.
Virgin StartUp lacked the in-house expertise and resources to create and exercise effective marketing strategies and campaigns. They needed a marketing team but didn’t know how to build one.
They also inherited a legacy website which didn’t provide the right brand or user experience, lacked any data insight and converted loan applicants poorly.
Solution
A fully operational external marketing department, including social media management, visual design, copywriting, video production and senior marketing consultancy. Goldfish recently won a competitive pitch to also deliver a new website for Virgin StartUp, a project starting in September 2020.
What we did
Goldfish provide a full service marketing department, including digital, creative and consultancy, so that the Virgin StartUp team can focus on delivering impact for founders and future founders in the UK.
All businesses are the stories of the founders behind them. We took a founder-led approach to Virgin StartUp’s Instagram channel to tell their stories and build a community of engaged future founders.
100%
The most valuable B2B social channel was the most underused. We focussed on growing followers and engagement from entrepreneurs to help build brand awareness, drive leads and make direct sales.
350%
Events
Using CRM and PPC campaigns, we drove the largest ever revenues generated from events the company had ever seen.
Largest ever
Visual Refresh
We refined the brand’s guidelines and created a new digital-first style guide to improve the brand experience online.
We retain Goldfish to manage all our digital marketing activities, from top to bottom, including SEO, PPC, social media and content production. It has been an incredible experience. Not only have they created profitable PPC campaigns, but they have grown our brand inline with our vision, increased the quality and quantity of loan leads, and given everything we do a brilliant visual refresh.
How we work with Virgin
