Doubling food
sales online

Authentic Italian kitchen, with a fresh, new approach

Basilico logo

Services used


  • Marketing Strategy
  • Digital Strategy


  • Funnel Analytics
  • Web Development


  • Brand Strategy
  • Social Media Management and Production
  • Video Production
  • Photography
  • Copywriting
Basilico pizza


Basilico has been feeding Londoners with high quality wood-fired pizzas for 20 years. With 12 takeaway stores across the capital, they have been the choice of the pizza lover for a generation.

With competition amongst pizza delivery companies fierce, Basilico needed to defend their turf against the new kids on the block, as well as against third party apps with expansive user experiences.

They needed marketing support and expertise beyond the usual, and needed it fast. They had never used data to understand their business and didn’t know where to look for it, or what to do once they had it.

They recognised that they had lost their USP. But how to get their (rounded) edge back?


We created an “out-the-box” marketing team, including social media, CRM and performance campaigns. We set up a data and customer analytics function within the business to put data at the heart of Basilico.

We relaunched the business online to a new ordering platform, and optimised the new website on mobile.

What we did

Goldfish used a data-led approach to identify quick-wins with digital conversions, before rebuilding the digital business from the ground up. We got to the heart of the problem with our 30-day Programme and increased mobile conversions overnight.

We moved the company onto a new ordering platform, optimised their 3rd party listings and rebuilt their customer database from scratch.

We’re currently working with Basilico to develop a new e-commerce platform and CRM for automated marketing campaigns.

Basilico menu

Social Media

Goldfish refreshed and reimagined the brand on social media focussing on Instagram – the most visual social channel and designed for foodies.

Basilico social media screens


Goldfish optimised the Basilico websites to increase conversions and average order value. We also made it easier for customers to reorder their favourite pizzas.

Basilico website seen on a laptop screen
Basilico website. Mobile version

Goldfish have shown real intelligence and grit to get to the root of our problems. They gain crucial insights that we miss and always come up with smart solutions. No matter what the issue they have taken it on with the commitment of partners, not just a marketing agency.

Tim Alanthwaite | Owner of Basilico
Tim Alanthwaite | Owner of Basilico Pizza

How we work with Basilico

Agile development
User-centred design

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